I am an award-winning employer brand and experience management executive, with global exposure and expertise that is enhanced with data, design, and digital abilities. I have created and led global centres of expertise to drive brand equity and employee experiences for corporate citizens like Scotiabank and RBC. Along the way, I managed employee engagement partnerships with AIMIA, Havas, Publicis, Work Communications, Grey, and TMP Worldwide. As a workplace architect, I drive business performance by helping employers articulate their brand, enabling them to act in a decisive way, and deliver better employee experiences. I bring a unique perspective based on global exposure to talent management, a bachelor in Marketing sciences, a Masters in Science of Information Technology, and a series of certifications including Employer Branding, Change Management, Information Mapping, Learning, and Development. Estela has served many years as a mentor for the Trillium Foundation, preparing new Canadians to succeed in the new world of work. You can find her thought leadership contributions in the Human Capital Institute, Universum Global, and Great Place to Work.
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