Susie Erjavec Parker is owner of SPARKER Strategy Group, Winnipeg’s first and only social media and public relations agency. SPARKER Strategy Group helps brands and businesses manage their online and social profiles, and provides them with public relations expertise as well. Susie is a frequent speaker and media commentator on the current and future state of social media having been featured on CBC, CTV, Global News, The Globe and Mail, Moneysense Magazine, Corus Radio, and more. She also consults on public relations, marketing trends, and the intersection of consumer behaviour.
She is the also the founder and managing editor of WinnipegMom.ca, a regional media outlet that connects Winnipeg parents to brands and businesses that serve them, and highlights local events.