Dubbed as a “Social Media Architect”, Ana Lucia Novak, Founder and CEO of Novak Media Group and SocialAna.com specializes in social media strategy and effective implementation of online and social media marketing strategies. She has been fortunate to work alongside affluent leaders, (the movers and shakers of Silicon Valley: Oracle, SAP, Palm, Adobe, Excite@Home, Electronic Arts and many hot start-ups affording her an invaluable experience in marketing, sales, business development, human resources and operations.
Ana Lucia has always been the “go-to technical” person when it comes to learning how social media platforms, channels and tools work in order to effectively implement social media marketing strategies and campaigns.
She spends her time consulting, training and advising clients in the high tech industries, non-profits, finance and B to C space across the U.S. and Canada regarding best practices, trends, platforms and tools as it relates to their online marketing, social media strategies; day-to-day project managing, planning and program development, supporting their innovation and business development efforts. This includes social strategy, implementation services, Curating content and publishing, WordPress and Blogging best practices, and consulting to expand their brand presence and increase customer connections through social media, blogging, and various internet marketing platforms.
Ana Lucia wants her clients to feel confident and understand how to effectively communicate with their audience through social networks, introducing options that complement their social online presence. She is responsible for developing and implementing social marketing strategy, success metrics and driving alignment as well as governance and best practice sharing across their companies.