VP of Strategy & Social Media, PostBeyond
Lauralee Guthrie is VP of Strategy and Social Media, at PostBeyond. With over 10 years’ experience in social media and digital marketing, Lauralee has helped grow some of the world’s leading brands including Canada’s largest employment agency, Randstad and consumer and B2B brands including Wendy’s, VMware, Cisco, TeleTech, Mitsubishi, UCLA and more.
With over 40,000 followers on Twitter and 5,000+ on LinkedIn, she has developed proven social media systems that get business results. She says, “experimentation is key. Without testing, how do you know if something will work?” Whether it is the creative, the message or the target audience, many businesses have benefited from her experience, testing and implementation of social recruiting expertise. Her focus for the last 2 years has been on social recruiting where she managed to triple the number of job applications for Randstad.ca through a targeted SEO and social strategy, within a year.
As a licensed trainer for the accredited Search Engine Academy, and as a leader in social media, Lauralee has had the opportunity to speak to international audiences in over 30 locations in 9 different countries including the Netherlands, UK, Australia, New Zealand, France, Slovenia, Cyprus, the United States, and Canada. She has also conducted dozens of paid and free educational webinars at both basic and advanced levels for Social Media, SEO, PPC, Web Analytics and Social Media.
