Since 1997, Brian has built an extensive career in social mobilization, digital campaigning and program evaluation. He has also built a parallel academic career, focused on the science of Internet persuasion. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world leading Internet research team. The world’s top e-health journal has published his research on the science of mass behaviour change technology. The United Nations General Assembly has recognized his digital campaigning work. Additionally, Brian has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation and the annual International Conference on Persuasive Technology.
Some of Brian’s former employers and clients include the Government of Canada’s National Crime Prevention Centre, the United Nations Framework Convention on Climate Change, the United Nations Volunteers (part of UNDP), the United Nations Millennium Campaign, ActionAid International, Centennial College, Century 21 and Oxfam GB. Brian manages AlterSpark Consulting, where he provides expertise on digital campaigns and uses social scientific research methods to evaluate and optimize program performance.
